SoLoMo Thursday - Behavioural Marketing: It’s not about ME.
Thursday, July 25, 2013 from 7:30 PM to 9:00 PM (SGT)
For a LIMITED time only!
SoLoMo Thursday is FREE thanks to the CO.
However, DONATIONS are welcomed.
Help keep SoLoMo Thursday going.
the CO. is an award-winning ecosystem of coworking, office, meeting & event space in the CBD.
Speaker: Wayne Chia
Wayne started web development since 14 and has never looked back since. Till date, he has been actively involved in various online and digital businesses in the US, South-East Asia and China.
As the Business Development Director of Techsailor Group, Wayne has advised a wide range of organizations including start-ups, SMEs, MNCs and non-profits on leveraging SoLoMo solutions to reach their end audience.
Wayne enjoys sharing his experiences in universities, polytechnics as well as on business conferences around the region. He received his education from the National University of Singapore and the University of Pennsylvania.
Topic: It’s not about ME.
From “How to Win Friends and Influence People”, one of the world’s first best-selling self-help books ever published, Dale Carnegie tells us that to win people over, you must allow them to talk about themselves, NOT for you to broadcast about how great you are (“Blasting” mentality).
Facebook Brand Pages that broadcasts about its brands & products will never do well in Social Marketing. You must engage them & understand their psychological makeup to win them over. But how?
When & Where
SoLoMo Thursday is a non-profit event created to bring online Social, Location-based and Mobile awareness to B2C businesses. The cost of your ticket helps to cover all ticket expenses only.
SoLoMo Thursday seeks to provide advice and insight on applying strategies of Social, Location-Based and Mobile Media to your business and aims to:
✔Explore the usage of diverse social media platforms & mobile apps
✔Assist businesses in applying different social media channels & strategies to different industries & functions in Sales, Marketing and PR.
✔ Present upcoming SoLoMo technologies
✔ Analyse a number of industry case studies and global statistics
✔ Enable networking with like-minded businesses